Thursday, September 30, 2010

Vdara Death Ray, Duck, Billboard Thing...

Every now and then a story comes along that just makes me laugh. This is definitely one of those times! This building BURNS people - okay its not that funny, sorry but actually it is! If you are sitting pool side in Las Vegas at this hotel you get extra heat due to a reflection off the curved glass facade.  The heat has been measured at 160 degrees! Yes we have a bunch of sitting ducks! Vegas is already as hot as hell - add to that the death ray and a few margaritas and it is literally death by architecture. 

Look at this picture! it is a plastic bag with the name of the hotel SINGED right into it!  I do not make this stuff up, the actual building reflection melted through this bag. Talk about branding - this marketing department took that term a bit too literally, Wait a minute - Maybe it is  GENIUS, I never thought of using the actual building to brand my clients - Ha ha ha....  I wonder if anyone has actually gotten a burn with the name on their back- that would be awesome! Numerous guests have complained about the problem and the folks that work there jokingly call it the "Death Ray".  I wonder how Venturi would categorize this new Strip Phenomenon, you have the duck, the billboard and now drum roll please..... the Laser- Think it will catch on?  Maybe I can have a symposium at Yale about it! Come on folks you can allocate some of the project budget to shade structures at the pool.... Who Built This Shit!

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